Using Sentiment Analysis to Understand Your Market

Sentiment analysis uses NLP to determine emotional tone, helping you understand how customers feel at scale.

Where to Apply It

Analyze customer reviews, social media, support tickets, survey responses, and competitive intelligence to gain comprehensive insights.

Getting Started

1. Choose 2-3 high-value data sources
2. Select an appropriate tool for your needs
3. Establish baseline measurements
4. Set up monitoring and alerts

Sentiment analysis turns subjective opinions into actionable data. Start small, measure consistently, and let customer emotions guide your strategy.