Building a Data-Driven Product Roadmap

A data-driven approach enhances intuition with objective insights that reveal opportunities you might otherwise miss.

The Framework

1. Collect Multi-Source Data: Customer feedback, analytics, market research, sales insights
2. Identify Patterns: Group feedback into themes and look for recurring requests
3. Quantify Opportunities: Use frameworks like RICE to score initiatives
4. Validate with Users: Test assumptions before committing resources
5. Monitor and Iterate: Track impact and adjust priorities

Building a data-driven roadmap is ongoing—create systems that continuously collect, analyze, and act on insights.