5 Competitor Analysis Strategies That Actually Work

Understanding your competition isn't about copying—it's about identifying gaps and opportunities to differentiate.

Five Key Strategies

1. Analyze Customer Reviews: Find recurring complaints and missing features
2. Monitor Product Changes: Track competitors' updates and releases
3. Reverse Engineer Marketing: Study their acquisition and retention tactics
4. Talk to Their Customers: Interview users for direct insights
5. Map the Landscape: Identify white space in the market

Remember: The goal isn't to beat competitors at their own game, but to play a different game entirely.